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Research article
DOI: https://doi.org/10.62227/as/74501

Analysis of Consumer Decision Factors on Purchasing Packaged Cooking Oil at Simpang Limun Market, Medan

^¹, ^², ^³, ^³, ^⁴, ^⁵

¹Business Administration Department, Politeknik LP31, Medan, Indonesia.

²Faculty of Agriculture, Universitas Islam Sumatera Utara, Medan, Indonesia.

³Agribusiness Department, Faculty of Agriculture, Universitas Islam Sumatera Utara, Medan, Indonesia.

⁴Seed Center and Plantation Plant Protection (Balai Besar Perbenihan dan Proteksi Tanaman Perkebunan), Medan, Indonesia.

⁵Educational Office of Sumatera Utara (Dinas Pendidikan Sumatera Utara), Medan, Indonesia.

Published Date: 30/08/2024

Volume 74 , Issue 5, 2024
Pages: 1-6
Open Access