1. Introduction

The exploration of Ukrainian culture within the framework of globalization presents a compelling and pertinent avenue of study. Ukraine, having reclaimed its statehood at the close of the 20th century and thrust into the currents of globalization, finds itself at a pivotal juncture. The country is confronted with the imperative to comprehend the intricacies of the contemporary challenges shaping the ethno-cultural fabric of Ukrainian society. These challenges stem from the complex interplay between globalization processes, which often herald tendencies toward homogenization and standardization, and the inherent desire of cultural communities to safeguard their distinctiveness and diversity. Hence, the study of Ukrainian culture in the context of globalization holds profound relevance. Ukraine’s historical trajectory, marked by periods of external domination and internal struggles, underscores the significance of understanding its cultural dynamics amidst the currents of globalization [1]. As Ukraine navigates its path in the global arena, the preservation of its cultural heritage and the promotion of intercultural dialogue become imperative for fostering societal cohesion and identity formation.

Various studies have shed light on the intricate interplay between globalization and Ukrainian culture. These investigations have explored diverse facets, including the impact of global media, migration patterns, economic integration, and cultural exchange on Ukrainian society. Scholars have scrutinized how globalization processes both challenge and enrich traditional cultural practices, languages, and identities. Furthermore, research has delved into the role of government policies, civil society initiatives, and grassroots movements in shaping Ukraine’s cultural landscape amidst globalization pressures. Therefore, the central research problem revolves around elucidating the nuanced dynamics of Ukrainian culture within the globalized milieu. Specifically, it entails grappling with the tensions between the forces of globalization, which promote convergence and uniformity, and the imperative to preserve the richness and uniqueness of Ukrainian cultural heritage. The overarching aim of this study is to comprehensively analyze the challenges and opportunities presented by globalization for Ukrainian culture. To achieve this aim, the following tasks will be undertaken:

1. To evaluate the impact of globalization processes on the preservation and transmission of Ukrainian cultural heritage.
2. To characterize the demonstrative possibilities of the development of Ukrainian culture in the context of globalization changes.
3. To describe the main problems of the development of this society within the limits of modern globalization.

By addressing these tasks, this study aims to contribute to a deeper understanding of the challenges and opportunities inherent in the intersection of Ukrainian culture and globalization. It seeks to inform policies and initiatives aimed at fostering a vibrant, inclusive, and resilient cultural landscape in contemporary Ukraine.

2. Literature Review

The literature surrounding the topic of the development of the Ukrainian culture in the context of globalization offers valuable insights into the challenges and opportunities that arise from the intersection of these two forces. This review highlights the significance of selected studies in providing a multifaceted understanding of the dynamics shaping Ukrainian cultural identity amidst globalization. In particular, Chmil et al. examine the role of intangible cultural heritage as a resource for consolidating modern Ukrainian society. Their study underscores the importance of preserving and promoting cultural practices, rituals, and traditions in fostering social cohesion and identity formation in the face of globalization pressures. By highlighting the intrinsic value of intangible cultural heritage, the authors offer valuable perspectives on strategies for safeguarding Ukrainian cultural identity [2].

Dekhtiar delves into the evolution of Ukrainian Studies, tracing its trajectory from ideology to identity politics. This study sheds light on the complexities of cultural discourse in Ukraine, emphasizing the role of scholarly inquiry in shaping national identity and cultural narratives. By interrogating the ideological underpinnings of Ukrainian Studies by Dekhtiar contributes to a deeper understanding of the challenges and opportunities inherent in the construction of Ukrainian cultural identity in a globalized world [3].

Modern scholars also explore the value dimensions of Ukrainian pre-modern culture, offering a comprehensive analysis of its historical, artistic, and philosophical legacy [4, 5]. The interdisciplinary approach, highlighted in modern studies, illuminates the diverse facets of Ukrainian cultural heritage, underscoring its relevance in contemporary discourse [6–8]. By examining the rich tapestry of Ukrainian pre-modern culture, the authors provide valuable insights into the enduring significance of cultural heritage in shaping collective identity amidst globalization [4]. Horobets and Martyinov delve into the nexus between political culture and identity politics in Ukrainian society. Their study elucidates the complexities of identity formation and the contestation of narratives in the Ukrainian political landscape. By analyzing the interplay between political culture and identity politics, the authors offer critical perspectives on the challenges of nation-building and the negotiation of cultural identities in a globalized context [9].

Matvieieva explores the role of folklore cultural traditions in Ukrainian national theatre, highlighting the dynamic interplay between traditional and contemporary artistic expressions. Her study underscores the enduring influence of folklore in shaping cultural representations and artistic practices in Ukraine. By examining the fusion of folklore traditions with modern theatrical productions, Matvieieva offers valuable insights into the adaptive resilience of Ukrainian cultural heritage in response to globalization [10].

Researchers also analyzed the impact of the war on the cultural life of the ancient inhabitants of Ukraine [11]. Prykhodko, Ilchenko, and Pomaz delve into the intricate interplay between values and political culture within Ukrainian society. By examining the underlying value systems that shape political attitudes and behaviors, the authors shed light on the complexities of Ukrainian political culture. Their analysis offers valuable insights into the factors influencing civic engagement, participation in political processes, and the formation of collective identities [12]. In addition, Golovenko explores the role of civil society institutions in fostering culture transformation and social mobility in Ukraine. Through an examination of the mechanisms through which civil society organizations exert influence on political attitudes and behaviors, the author highlights the potential for civic engagement to drive societal change. The study underscores the importance of civil society in promoting transparency, accountability, and democratic values, thereby enhancing political culture and facilitating social mobility [13]. Pavlova’s study investigates the politically-technological potential inherent in cultural practices within the Ukrainian context. By examining the ways in which cultural expressions and artistic endeavors intersect with political discourse and social movements, the author elucidates the role of culture as a site of contestation and resistance. The study highlights the transformative power of cultural practices in shaping political narratives, mobilizing communities, and challenging dominant ideologies [14].

To sum up, the reviewed studies collectively contribute to a nuanced understanding of Ukrainian culture in the context of globalization. By interrogating diverse dimensions of cultural identity, heritage preservation, political discourse, and artistic expression, these studies offer valuable insights into the challenges and opportunities facing Ukrainian society in an increasingly interconnected world. Through their interdisciplinary approaches and critical analyses, these works enrich scholarly discourse and inform policy interventions aimed at fostering cultural resilience and promoting intercultural dialogue in contemporary Ukraine.

3. Methods

The research methods employed in this study are intricately tailored to accommodate the unique characteristics of the research subject and the exigencies of conducting a multifaceted interdisciplinary analysis of cultural processes. Rooted in theoretical and methodological principles drawn from diverse fields such as philosophy, social philosophy, sociology, psychology, ethnology, ethno-state studies, political science, and other related disciplines, these methods are designed to provide a comprehensive understanding of the complex dynamics shaping Ukrainian culture within the context of globalization.

Embracing a qualitative approach, this research methodology prioritizes in-depth analysis and interpretation of contemporary literature. By delving into a wide array of scholarly works, including articles, books and conference proceedings, this approach allows for a nuanced exploration of the multifaceted dimensions of Ukrainian cultural identity and its interaction with globalization processes. Through meticulous examination and synthesis of existing literature, the research aims to uncover underlying patterns, trends, and complexities inherent in the subject matter.

To conduct a comprehensive literature review on the topic of Ukrainian culture in the context of globalization, focusing on challenges and opportunities some following steps were taken for data collection (See Table 1).

This ensured that the collected literature pertained directly to the contemporary dynamics of Ukrainian cultural identity amidst globalization processes within a European context.

Central to the qualitative methodology is the emphasis on qualitative data collection techniques, such as literature analysis. This technique facilitates the systematic organization and interpretation of textual data, enabling researchers to identify key themes, concepts, and theoretical frameworks relevant to the research objectives. Additionally, the qualitative approach fosters reflexivity, allowing researchers to critically engage with the material and acknowledge their own biases and perspectives throughout the research process.

In this study, a multifaceted approach to research methodology was adopted to comprehensively examine the impact of globalization on culture. The dialectical method, renowned for its capacity to uncover intricate cause-and-effect relationships across diverse spheres, served as a foundational tool. Through the application of this method, the research delved into the nuanced dynamics of globalization’s influence on cultural phenomena, revealing interconnections and interdependencies within this complex landscape. Furthermore, the system method was employed to conceptualize culture as a multifaceted and self-evolving system. Within this framework, culture is viewed as a dynamic entity comprising interconnected subsystems, each contributing to the overall fabric of society. Additionally, the phenomenological method enriched the study by offering insights into the essence of human cultural existence within the context of globalization.

Overall, the qualitative research methodology adopted in this study serves as a robust framework for conducting an in-depth exploration of Ukrainian culture in the context of globalization. By drawing on the rich array of theoretical insights and methodological approaches from various disciplines, this research methodology enables a comprehensive understanding of the intricate interplay between cultural dynamics, societal transformations, and global influences. Through rigorous analysis of contemporary literature, the study seeks to contribute valuable insights to scholarly discourse and inform policy interventions aimed at promoting cultural diversity, resilience, and inclusivity in contemporary Ukrainian society.

4. Results

Traditionality and innovation serve as contrasting yet intertwined manifestations of Ukrainian culture in the context of globalization. The dynamic interplay between these elements shapes the evolving cultural landscape of modern Ukrainian society. An analysis of the changing traditions and innovations in ethnocultural interactions sheds light on the complexities of cultural adaptation and identity formation amidst globalization pressures.

Rooted in the rich historical heritage of Ukraine, represents the enduring legacy of cultural practices, customs, and beliefs passed down through generations. It encompasses rituals, folklore, language, cuisine, and other elements that reflect the collective identity of the Ukrainian people. Traditionality serves as a source of continuity, providing a sense of belonging and cultural cohesion in an ever-changing world. The preservation of traditions is essential for maintaining cultural integrity and identity amidst external influences. Hurska and Parshyn posit that the response of Ukrainian society to the challenge posed by Russia is deeply rooted in past cultural accomplishments [15]. This reaction is not merely a defensive stance but rather a demonstration of the resilience and triumph of the Ukrainian identity. Central to this response is a profound understanding of Ukraine’s historical trajectory and cultural heritage. At its core, this response is underpinned by a deliberate policy aimed at preserving and perpetuating cultural and historical memory. Ukrainian society seeks to actively engage with its past, drawing lessons from history to navigate contemporary challenges. This involves a concerted effort to integrate the study of history into the educational curriculum, ensuring that future generations are equipped with a comprehensive understanding of their national heritage. Moreover, the popularization of historical knowledge plays a crucial role in shaping public discourse and fostering a sense of collective identity. Through various channels such as museums, media, and cultural events, Ukrainian society endeavors to disseminate historical narratives that celebrate the richness and diversity of its cultural heritage. By promoting a nuanced understanding of the past, Ukrainians affirm their commitment to preserving their unique identity in the face of external pressures [16].

In essence, the response of Ukrainian society to expansionist forces is multifaceted, drawing on the reservoir of past achievements in education and science. It is characterized by a conscious embrace of cultural and historical memory, manifesting in the study of history at schools and the widespread popularization of historical knowledge. This collective effort reflects the enduring resilience of the Ukrainian idea and reaffirms the significance of cultural heritage in shaping national identity [17]. However, in the context of globalization, traditionality encounters the disruptive force of innovation. Innovations, including technological advancements, social changes, and cultural exchanges, challenge traditional norms and practices, leading to cultural adaptation and transformation. Innovations introduce new ideas, practices, and perspectives, enriching the cultural landscape and facilitating societal progress. Yet, they also pose a threat to the preservation of traditional values and customs, leading to debates about cultural authenticity and identity preservation.

Ethnocultural interactions in modern Ukrainian society reflect the dynamic tension between traditionality and innovation. As Ukraine embraces globalization, it navigates the complexities of cultural diversity and hybridity [18]. The role and significance of ethnocultural factors in the progress of the Ukrainian people are evident in the ways in which diverse ethnic communities contribute to the country’s cultural mosaic. Polyethnicity fosters cross-cultural exchange and mutual enrichment, shaping the collective identity of Ukrainians.

However, the impact of polyethnicity on ethnocultural self-determination requires careful examination. While cultural diversity enhances societal resilience and creativity, it also poses challenges to the preservation of cultural heritage and identity. The assimilation of minority cultures and the dilution of traditional practices raise questions about the authenticity and sustainability of Ukrainian ethnoculture. In contemporary Ukrainian society, there is a heightened emphasis on the reassessment of the past and the preservation of cultural heritage as mechanisms for societal continuity and resilience. The recognition of sociocultural heredity underscores the importance of preserving cultural assets, knowledge, and values for future generations [19]. However, the strong orientation towards traditionality may hinder societal progress by limiting openness to innovation and adaptation. Ultimately, striking a balance between traditionality and innovation is essential for the sustainable development of Ukrainian ethnoculture in the globalized world. While tradition provides a foundation for cultural continuity and identity, innovation fuels creativity and adaptation. Embracing both elements enables Ukrainians to navigate the complexities of globalization while preserving their unique cultural heritage and forging a dynamic future.

The demonstrative possibilities of the development of Ukrainian culture in the context of globalization changes are diverse and multifaceted, reflecting both the challenges and opportunities presented by global interconnectedness. These possibilities encompass various aspects of cultural expression, adaptation, and engagement with global trends (See Figure 1).

As shown in Figure 1 globalization facilitates cultural exchange and interaction, allowing Ukrainian culture to engage with diverse global influences. This includes the adoption of new artistic styles, musical genres, culinary practices, and fashion trends from around the world. As Ukrainian artists, musicians, chefs, and designers draw inspiration from global sources, they contribute to the enrichment and hybridization of Ukrainian culture, creating dynamic and innovative expressions that blend traditional elements with contemporary influences. The next important aspect is the digital connectivity and visibility. The digital age has expanded the reach and visibility of Ukrainian culture on the global stage. Through social media platforms, online streaming services, and digital content creation, Ukrainian artists, writers, filmmakers, and cultural institutions can share their work with audiences worldwide. This increased visibility enhances the international recognition of Ukrainian cultural heritage and fosters greater appreciation and understanding of Ukrainian identity and creativity. Moreover, globalization provides opportunities for cultural diplomacy and the projection of soft power through cultural exchange programs, international festivals, and exhibitions. Ukrainian cultural initiatives, such as art exhibitions, film festivals, and music performances, serve as platforms for showcasing Ukrainian culture and fostering cross-cultural dialogue and understanding [20]. By promoting cultural diversity and artistic excellence, Ukraine can enhance its international reputation and influence. As shown in Figure 1 the next important aspect is preservation of cultural heritage. Globalization challenges the preservation of traditional cultural heritage while also providing new tools and platforms for its safeguarding and dissemination. Digital technologies enable the digitization of cultural artifacts, archival materials, and oral traditions, ensuring their preservation for future generations. Cultural heritage sites, museums, and cultural organizations can leverage digital platforms to engage audiences, educate the public, and promote awareness of Ukrainian cultural heritage. In addition, Globalization fosters transnational connections and networks that empower Ukrainian diaspora communities and cultural activists to participate in the preservation and promotion of Ukrainian culture [21]. Diaspora organizations, cultural centers, and community groups play a vital role in transmitting cultural traditions, organizing cultural events, and advocating for the recognition of Ukrainian identity and heritage worldwide. These grassroots efforts contribute to the resilience and vitality of Ukrainian culture in the face of global challenges. Hence, the demonstrative possibilities of the development of Ukrainian culture in the context of globalization changes encompass a wide range of creative, technological, and community-driven initiatives. By embracing global interconnectedness while also affirming its unique identity and heritage, Ukraine can navigate the complexities of globalization and harness its transformative potential to enrich and strengthen Ukrainian culture for future generations.

The impact of globalization processes on the preservation and transmission of Ukrainian cultural heritage is complex and multifaceted. While globalization has facilitated greater interconnectedness and cultural exchange, it has also presented challenges to the preservation of traditional cultural practices and identities (See Table 2).

To sum up, the challenges of developing Ukrainian culture in the context of globalization are multifaceted and require proactive efforts to preserve cultural integrity, promote linguistic diversity, and foster inclusive cultural exchange. Balancing global influences with local traditions, empowering grassroots cultural initiatives, and promoting cultural awareness and appreciation are essential for navigating the complexities of globalization while preserving the rich tapestry of Ukrainian cultural heritage. Hence, the impact of globalization on Ukrainian culture is multifaceted, encompassing both challenges and opportunities. To better understand this context see the final Table 3.

This table highlights the complex interplay between challenges and opportunities arising from globalization’s impact on Ukrainian culture. While globalization presents significant challenges to cultural preservation and identity, it also offers opportunities for cultural exchange, economic development, and community empowerment. Balancing these competing forces is essential for navigating the complexities of globalization while preserving the rich cultural heritage of Ukraine [22]. Following the examination of the challenges and opportunities presented by globalization on Ukrainian culture, it is important to explore the phenomenon of ethno-cultural renaissance as an alternative response to the expansion of global culture. Ethno-cultural renaissance emerges as a means of resistance against the homogenizing tendencies of globalization, aiming to preserve and revitalize ethnic identities amidst the threat of cultural deculturalization.

Ethno-cultural renaissance has been identified as one of the most significant features of geopolitical processes in the late 20th and early 21st centuries. At its core, ethno-cultural renaissance is rooted in the idea of cultural autonomy for ethnic groups, reflecting a desire to assert and maintain their distinct cultural identities in the face of globalizing forces [23]. This phenomenon embodies the simultaneous desire of ethnic groups to preserve their cultural heritage while resisting the leveling tendencies of globalization [24]. It signifies a commitment to maintaining linguistic, cultural, and traditional practices that enrich both the ethnic group itself and humanity as a whole. By preserving their cultural identity, ethnic groups contribute to the diversity of human experience and prevent the standardization of global culture.

However, it is important to recognize that ethno-cultural renaissance also has its complexities and potential drawbacks. While it fosters the revival, preservation, and development of cultural heritage, it can also lead to further fragmentation and demarcation of humanity [1]. The emphasis on ethnic identity may create fertile ground for the emergence of new contradictions and conflicts, particularly in multicultural societies. In summary, ethno-cultural renaissance represents a nuanced response to the challenges posed by globalization on cultural identity [25]. While it offers a means of preserving and revitalizing ethnic cultures, it also presents challenges in terms of promoting cohesion and unity within diverse societies. Understanding and navigating the complexities of ethno-cultural renaissance is essential for fostering inclusive and sustainable cultural development in an increasingly interconnected world.

5. Discussion

The findings from the study illuminate both the prospects and hurdles encountered by Ukrainian culture within the globalized milieu. Modern researchers also highlight the peril of cultural westernization, posing a significant challenge to the preservation of Ukrainian identity [26]. However, recent research by Ukrainian historians provides empirical support for the notion that Western European influence has historically been instrumental in nurturing Ukrainian cultural development [25]. Contrary to fears of cultural absorption, interactions with Western Europe have historically enriched rather than diluted the distinctiveness of ancient Ukrainian culture, fostering its evolution and resilience over time. In comparing the research findings on Ukrainian culture in the context of globalization with those of other scholars, several key themes emerge. Firstly, Golovenko explores the influence of civil society institutions on political culture transformation and social mobility in Ukrainian society. While the study focuses specifically on the impact of globalization on cultural heritage preservation, Golovenko’s work sheds light on the broader societal transformations occurring in Ukraine, providing valuable context for understanding cultural dynamics within the country [13]. Secondly, Miller delves into the intersection of identity, politics, and culture, emphasizing the performative aspects of identity construction. While Miller’s focus is more on identity politics and feminism, there are overlaps with proposed research in terms of understanding cultural identity formation and its negotiation within the globalized world [28]. Thirdly, Peterson and Barreto discuss societal culture value dimensions, offering insights into how cultural values shape international business practices. Although their focus is on business studies, their work underscores the importance of understanding cultural dynamics in diverse contexts, which resonates with proposed emphasis on the preservation of Ukrainian cultural heritage amidst globalization [29]. Additionally, Polischuk examines Ukrainian cultural identity as a factor shaping the nation’s outlook, providing further insights into the complexities of cultural identity formation in Ukraine. While Polischuk’s work focuses more on national identity, it complements the research by highlighting the multifaceted nature of cultural identity and its implications for societal outlook [30]. Finally, Popovych offers an analytical excursion into Ukrainian society’s political culture, providing additional context for understanding the cultural and political landscape of Ukraine. Although Popovych’s focus is more on political culture, it contributes to the broader understanding of cultural dynamics within Ukrainian society [31].

These findings contribute to the field of cultural studies by highlighting the intricate interplay between globalization and cultural identity. The research underscores the importance of addressing the challenges posed by globalization, such as cultural homogenization and commercialization, to ensure the preservation of diverse cultural traditions. It also emphasizes the need for proactive measures to protect and promote traditional cultural values and practices. The study identifies opportunities for cultural growth and exchange in the globalized world, emphasizing the role of digital platforms and international collaborations in showcasing Ukrainian culture to a broader audience. This highlights the dynamic nature of culture and its ability to adapt and thrive in a globalized context.

The limitations of the study included limited scope of data sources. While the study extensively reviews academic literature, it may overlook valuable insights from non-academic sources, such as cultural artifacts, oral histories, and media representations, which could provide a more holistic understanding of Ukrainian culture in the context of globalization. The next one is language bias. The study’s focus on English-language academic databases and journals may result in a language bias, potentially excluding relevant research published in Ukrainian or other languages, which could offer unique perspectives on the topic. However, the study’s timeframe for literature inclusion, spanning from 2009 to the present day, may exclude earlier works that could provide valuable historical context and insights into the long-term development of Ukrainian culture amidst globalization.

6. Conclusion

In conclusion, the examination of Ukrainian culture within the context of globalization reveals a nuanced landscape characterized by both challenges and opportunities. The challenges include the risk of cultural homogenization, commercialization, language shift, and cultural appropriation. These challenges threaten the preservation of traditional Ukrainian customs, values, and identities, and require proactive measures to safeguard cultural diversity and authenticity.

However, amidst these challenges lie significant opportunities for Ukrainian culture to thrive in the globalized world. Globalization offers avenues for cultural exchange, economic development, and digital connectivity. Ukrainian artists, musicians, writers, and cultural institutions can leverage digital platforms and international collaborations to share their work with global audiences, enriching the cultural landscape and fostering greater appreciation for Ukrainian identity and heritage. Furthermore, ethno-cultural renaissance emerges as an alternative response to the expansion of global culture, reflecting a desire to assert and maintain distinct cultural identities amidst the threat of cultural deculturalization. By embracing ethno-cultural renaissance, Ukraine can contribute to the preservation of cultural diversity and the enrichment of global cultural heritage.

In navigating the complexities of globalization, it is essential for Ukraine to strike a balance between embracing global influences and preserving traditional cultural values. By harnessing the opportunities presented by globalization while addressing its challenges, Ukraine can emerge stronger, with a resilient and vibrant cultural heritage that reflects both its rich history and its engagement with the global community. Through continued dialogue, collaboration, and cultural exchange, Ukraine can position itself as a dynamic cultural hub in the globalized world.